2010年1月12日 星期二

Present Like Steve Jobs

From: http://www.youtube.com/watch?v=2-ntLGOyHw4

Apple CEO Steve Jobs is well known for his electrifying presentations. Communications coach Carmine Gallo discusses the various techniques Jobs uses to captivate and inspire his audience — techniques that can easily be applied to your next presentation.

溝通教練 Carmine Gallo 在此討論了蘋果執行長賈伯斯令人振奮的簡報技巧。



摘要:

  • Set the theme (設定主題)
    • make your theme clear and consistent (主題清楚一致)
    • create a headline that set the direction for your meeting (建立一個開場白設定會議的方向)
  • Provide outlines (提供大綱)
  • Open and close each section with a clear transition (用清楚的轉換語句開始和結束一個段落)
    • make it easy for your listeners to follow your story (使聽者容易跟上你的故事)
  • Demonstrate enthusiasm (展現熱情)
    • wow your audience (讓觀眾讚嘆)
    • (frequently used words: extraordinary, amazing, cool, incredible, unbelievable, awesome)
  • Sell an experience (銷售體驗)
    • make numbers and statistics meaningful (讓數字和統計有意義)
    • analogies help connect dots for your audience (類比幫助觀眾連結概念)
  • Make it visual (視覺化)
    • paint a simple picture that doesn't overwhelm (繪製簡單不過分的圖片)
    • (variable text, images, videos, demonstration) (不同的字型、影像、影片和示範)
  • Give them a show (做場表演)
    • identify your memorable moment and build up to it (確認出會令人難忘的時刻並建立它)
  • Rehearse, rehearse, rehearse (排練,排練,排練)
    • spend the time to rehearse (花時間排練)
  • And one more thing (還有一點...)
    • give your audience an added bonus to walk away with (多給你的聽眾一個可以帶走的紅利)

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